A vape shop[notes 1] is a retail outlet specializing in the selling of electronic cigarette products.[27] There are also online vape shops.[28] A vape shop offers a range of e-cigarette products.[29] The majority of vape shops do not sell e-cigarette products that are from “Big Tobacco” companies.[30] In 2013, online search engine searches on vape shops surpassed searches on e-cigarettes.[31] Around a third of all sales of e-cigarette products take place in vape shops.[32] Big Tobacco believes the independent e-cigarette market is a threat to their interests.[32] Effective August 8, 2016, under the Food and Drug Administration (US FDA) rules, a vape shop that mixes or prepares e-liquids, or makes or modifies any kind of e-cigarettes, is regulated as a tobacco product manufacturer.[33] The US FDA acknowledged that many vape shops will go out of business, but they also state many will stay open, despite hefty costs.[34] Vape shop owner Joe Baba in the US believes a ban on public vaping might put several vape shops out of business because taste-testing would be prohibited.[35] The revised EU Tobacco Products Directive came into effect May 2016 which regulates the sale and marketing of e-cigarettes.[36] Small business owners are concerned that the regulations will make e-cigarettes less interesting to consumers and that this means a downturn of their business.
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