A vape shop[notes 1] is a retail outlet specializing in the selling of electronic cigarette products. There are also online vape shops. A vape shop offers a range of e-cigarette products. The majority of vape shops do not sell e-cigarette products that are from “Big Tobacco” companies. In 2013, online search engine searches on vape shops surpassed searches on e-cigarettes. Around a third of all sales of e-cigarette products take place in vape shops. Big Tobacco believes the independent e-cigarette market is a threat to their interests. Effective August 8, 2016, under the Food and Drug Administration (US FDA) rules, a vape shop that mixes or prepares e-liquids, or makes or modifies any kind of e-cigarettes, is regulated as a tobacco product manufacturer. The US FDA acknowledged that many vape shops will go out of business, but they also state many will stay open, despite hefty costs. Vape shop owner Joe Baba in the US believes a ban on public vaping might put several vape shops out of business because taste-testing would be prohibited. The revised EU Tobacco Products Directive came into effect May 2016 which regulates the sale and marketing of e-cigarettes. Small business owners are concerned that the regulations will make e-cigarettes less interesting to consumers and that this means a downturn of their business.
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